Flora Massah

Raising awareness of free services offered by a holistic community clinic.

Te Manu Aute, a community health clinic, offered a diverse range of free holistic health services to the community. However, only a small number of community members were visiting the clinic. My task was to develop and implement strategies to raise awareness of the services and increase community participation.

Initially I held stakeholder interviews with the manager and staff of Te Manu Aute to discuss the goals of the clinic and its primary intended audience. I then met with each practitioner and healer to better understand their services and worldview. Since I was living and working in the same community, I was also able to informally speak with people in the area and ask about their opinions on and experiences with the clinic.


From my research it became clear that not only was there a lack of awareness in the community, but also hesitancy towards trying unfamiliar traditional healing services.

I decided to create short, visually descriptive videos for each practitioner and healer that would show and explain their unique holistic approach. I also developed a longer overview video (featured above) and an additional clip with community testimonials so that people could hear about the positive impact of these services from their peers.

See more videos from this project here:



Over the course of two months I planned, directed, and edited 11 videos, which were uploaded to the clinic’s website, broadcasted on televisions in the waiting room, and shared on social media.