Te Manu Aute, a community clinic, offers a diverse range of free holistic health services, but very few community members would visit the clinic.
My role was to develop strategies to raise awareness and engagement with the services offered. I spoke with the manager and healing practitioners to understand the goals of the clinic, their intended audience, as well as their services and worldview. I interviewed community members to learn about their perspectives and experiences with the clinic.
My research uncovered a lack of awareness in the community, but also hesitancy towards trying unfamiliar traditional healing services. I decided to create short, visually descriptive videos for each service to show and explain their holistic approach. I also included testimonials from community members highlighting the positive impact of these services.
Over the course of two months I planned, directed, and edited 11 videos, which were uploaded to the clinic’s website, broadcasted on televisions in the waiting room, and shared on social media. Access all of the videos here.
Organization: Manurewa Marae